White Papers

B2B Sales in 2020: Strategies for Success


Without a high-performing sales team to drive revenue, an organization will fail.

As B2B sales teams around the world adapt established tools and methods for a workforce of remote sellers, it’s more important than ever for these teams to minimize losses and inefficiencies. In this report, we present a data-driven snapshot of the business-to-business sales climate at the turn of the decade. You’ll find information about the way top B2B sales teams measured success, invested in technology and prepared for the future.

While the global sales landscape has changed since the time of the survey, the future described by our respondents is still clear, and it’s arriving sooner than anyone thought. The focus on using an innovative technology strategy to streamline sales processes and improve connections to other internal teams is no longer an ideal for the future, it’s a requirement to do business now. 

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